Emma Hulse

About Me

“I bring a combination of commercial leadership, strategy and governance, and a passion for Sport in NZ. Professionally, I have built a career across sales, marketing, and export growth, working with businesses to scale performance, strengthen market positioning, and build sustainable revenue streams. This experience has required strategic thinking, risk management, and the ability to balance long-term vision with operational realities. Alongside my executive career, I am actively engaged in community leadership roles. I regularly contribute as a speaker on sales, marketing, and export development, and I mentor emerging female founders in the CPG sector, supporting them to navigate growth challenges and build resilient businesses. I am also part of a community group advocating on flood management and infrastructure outcomes for the Wairau Valley business community, which has strengthened my experience in stakeholder engagement, public accountability, and working constructively with local government. I have a deep appreciation for sports in NZ and how this shapes our young people, growing resilience, building community, and fostering excellence. I would bring to the Board an independent, commercially grounded perspective, with the ability to contribute to strategic planning, financial and organisational performance, health and safety governance, and stakeholder relationships, including with partners, sponsors, and the broader community. I am comfortable contributing to board discussions while supporting collective decision-making and maintaining a culture of trust and professionalism. ”