Amanda Singleton

Amanda Singleton

Membership: Premium

Auckland

Open to paid and unpaid roles

Contact Amanda Singleton

About Me

“I am a seasoned executive with a proven track record in strategic leadership, organisational transformation, and grassroots sports development. My career spans diverse industries, including utilities, energy, and telecommunications, where I've consistently driven innovation and operational excellence. A highlight of my career was working with the South African Football Association (SAFA) and FIFA during the 2010 World Cup. I spearheaded a successful grassroots campaign that not only enhanced South Africa's global image but also significantly boosted football development at the community level. This experience ignited my passion for the transformative power of sports in communities. As Chief Customer Officer at Watercare Services Limited, I led a team of 300 professionals, driving a customer-focused culture that resulted in a 17% increase in the company's Trust Score. This role honed my skills in stakeholder management, strategy development, and organisational change - all of which I believe will be crucial in sports governance. My governance experience is extensive and diverse: - Current Board member of the Water Services Authority – Taumata Arowai (a Crown appointment) - Chair of the Burns Support Group Charitable Trust - Former Board member of Pioneer Foods (JSE listed) - Former Board member of Aardklop (South Africa's premier Afrikaans culture festival) I bring to the table: - Strong governance experience and a focus on strategic vision - Expertise in change management and organisational transformation - A deep understanding of grassroots sports development - Robust financial acumen and risk management skills - A collaborative leadership style that fosters inclusivity and innovation As a woman in leadership, I am committed to promoting diversity and inclusion in sports governance. I believe my unique blend of corporate leadership, sports development experience, and governance expertise can contribute significantly to advancing women's participation in sports at all levels. I am excited about the opportunity to apply my skills and passion to sports governance roles, helping to shape the future of sports organisations and their impact on communities. ”

Experience

Skills
  • Governance
  • Marketing
  • Strategy & Planning
  • International
Industry/Sector Experience
  • Arts/Entertainment
  • Utilities
  • Govt/Public Sector
  • Media/Advertising/Comms
  • Food & Beverage

Interest Areas

I am open to these organisations
  • National Sporting Organisations
  • Regional Sports Trusts
  • Other District/Zone/Regional level Organisations

Diversity

I can be a voice for
  • Women

Special interest groups

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