Craig Herbison

About Me

“I am an experienced board director and strategic advisor, specializing in governance, digital transformation, and business growth. Throughout my career, I have helped organizations scale, drive innovation, and implement strong commercial strategies across technology, gaming, and financial services. As Founder of In Game Collectables, I developed AI-powered solutions that bridge digital and physical gaming assets, navigating intellectual property, commercial strategy, and operational execution. Previously, as CEO & Executive Director of Plexure, I led a business turnaround, growing revenue from $5M to $30M+, successfully dual-listing the company on ASX/NZX, and expanding operations globally. I focused on building strong governance structures, enhancing investor relations, and ensuring corporate compliance in a high-growth SaaS environment. I have also held governance and executive leadership roles at Loyalty New Zealand, Bank of New Zealand, Spark New Zealand, and Vodafone, overseeing strategic decision-making, risk management, and brand transformation at both corporate and board levels. With deep expertise in corporate strategy, AI-driven business models, capital raising, and stakeholder engagement, I bring a strong governance perspective to organizations looking to scale and innovate in technology-driven industries.”