Head of Operations
Stratcomm Consulting Ltd (Strategic Communications)
January 2000 - September 2006 (6 years)
It was a natural transition from the relative safety of the marketing and media relations needs of central and local government to a role where I was out on my own, backing myself and using the technical skills I had learnt in the Sydney corporate market. I used this expertise to start my own PR business - we helped clients make better strategic decisions in their organisation, by harnessing the views of their communities and customers through research and community engagement. I assembled and led a team of highly experienced associates and specialists to meet project & client goals. Worked with clients such as: Auckland City Council, Henderson High School, St Paul International Insurance, Lumley, Beca, Westpac, On Road NZ, Visy International, McConnell International, Electrix, Workbase, New Zealand, St Paul International Insurance, BioMed, Baradene College, Waimokoia Residential School, Hayley Media (FTD editing) and Independent Communicators Network (founder and organiser of all events). Managed a range of, client marketing communication campaigns. Client industries included corporate, community, IT, education, commercial insurance, accounting software, event management and business associations.