Governance Bio
Adrienne Bonell
Appoint Professional

Adrienne Bonell

0 Years
Paid or Unpaid Roles

Interested In:


Private company
Listed company
Community Group
Government Sector Org
Non Governmental Organisation
Sport & Physical Recreation Orgs
Council Controlled Organisation


Advisor / Advisory Board
Board Member
Committee Member
“I'm passionate about supporting leadership to champion equality and help the creative industries sustain profitability. My core skills are in business development, marketing and digital expertise. I also want to affect positive change through creating more diversity within the corporate structure and offer my energy, tenacity and strategic capability.”

Special Interest Groups

Governance Roles

Board Member

New Zealand International Film Festival

October 2016 - Present (1 years)

The New Zealand International Film Festival Trust (NZIFFT) is a national organisation, a charitable trust set up in 1996 by the New Zealand Federation of Film Societies Inc. to oversee the annual Auckland and Wellington Film Festivals along with the associated festivals around New Zealand.

Executive Roles

Programme Partnerships


April 2017 - Present (1 years)

Contracting role that delivers commercial and brand partnership projects across the SKYCITY Group portfolio to improve customer experience for marketing and operations through tourism, entertainment and hospitality initiatives.

General Manager, Sales and Marketing

Ellerslie Auckland Racing Club

November 2015 - April 2017 (1 years)

In 2015 New Zealand’s premiere racecourse featured 25 racedays and over 850 functions and events on premise. Reporting to the CEO and managing a team of five the role has the remit to deliver revenue and key KPI’s for the racing season and contribute to the strategic development of the Event Centre and functions business:

General Manager, Sales and Marketing

The Eden Park Trust

October 2013 - November 2015 (2 years)

Eden Park is New Zealand’s largest and most iconic national sport and hospitality venue. I managed a team of five across corporate sales, membership, marketing, communications and community relations with a a 2015 sale target of $7.4 million. The role also presented on strategy and performance to the Eden Park Trust Board

Head of Strategic Initiatives


May 2010 - September 2013 (3 years)

Australasian casino and leisure complexes. Group Income 820 million and 2300 FTE. I was part of the leadership team and responsible for marketing functions including Sponsorship, Events and Entertainment, Digital and Special Projects. I led a team of thirty and managed a budget of $4.5million. Specialized in driving branded content deals with media partners.

Head of New Channel and Digital

Emi Music NZ

August 2009 - April 2010 (8 months)

Established a new six figure business unit in digital sales and brand partnerships in the territory.

Account Director, Business Development

New Zealand Post

April 2008 - July 2009 (1 years)

Part of team of 18 specialist marketers tasked to grow direct mail volumes with NZ advertiser’s for wallet share. Account managed E.g. Magazine Publishers Association/NZ Post alliance to increase combined $254m wallet share.

Marketing Consultant and Executive Coach

Self Employed

September 2006 - February 2008 (1 years)

I ran my own sales and marketing consultancy to provide executive coaching across creatively centric teams in music, film and advertising industries. My focus was on creating high performing team cultures.

Various roles including Commercial Markets Director and Business Development, Digital Director

EMI Music Ltd, UK

January 1999 - September 2006 (7 years)

I was promoted to a variety of commercial roles including secondment to international marketing and digital divisions working with new technology partners and brand partnerships with VOD and mobile. Digital turnover of £19 million. I also ran the Commercial Markets teams, licensing audio and visual content internationally. Annual turnover of £16 million.


Glasgow University

M.A ( Honours), History

1988 - 1992