Governance Bio
Adrienne Bonell
Appoint Professional

Adrienne Bonell

2 Years
Paid Roles Only

Interested In:


Private company
Listed company
Community Group
Government Sector Org
Non Governmental Organisation
Sport & Physical Recreation Orgs
Council Controlled Organisation


Advisor / Advisory Board
Board Member
Committee Member
““A results focused commercial marketing independent director, passionate about helping public and private sectors sustain and grow profitability. Specialist Board skills in commercial, strategy, marketing and business coaching.”
Governance Roles

Board Member

The New Zealand Comedy Trust

November 2018 - Present (11 months)

The New Zealand Comedy Trust is a not-for-profit charitable organisation. For 25 years, it's passionately showcased the most exciting comedians from both New Zealand and throughout the world at the annual NZ International Comedy Festival. In addition, the team also works to support the wider comedy industry by creating a range of professional development programmes around New Zealand.

Board Member

New Zealand International Film Festival

October 2016 - Present (3 years)

The New Zealand International Film Festival Trust (NZIFFT) is a national organisation, a charitable trust set up in 1996 by the New Zealand Federation of Film Societies Inc. to oversee the annual Auckland and Wellington Film Festivals along with the associated festivals around New Zealand. Skills required: commercial, strategic, sponsorship, networker and advocacy.

Executive Roles

Sponsorship Manager, APEC 2021 New Zealand

Ministry of Foreign Affairs and Trade

April 2019 - Present (6 months)

New Zealand is a founding member of Asia-Pacific Economic Cooperation (APEC) and is hosting APEC in 2021. We last hosted it in 1999 and running from December 2020 to November 2021 we will host 12 significant events across the entire country. APEC21 is expecting 18,000 - 22,000 people over the year including APEC leaders, ministers, officials and global media. APEC 21 culminates in Leaders Week 8-14 November in Auckland.

Programme Partnerships

SKYCITY Entertainment Group Ltd

April 2017 - December 2018 (1 years)

This fixed term Group role delivers destination marketing led projects that generate revenue through tourism and entertainment initiatives. Skills required: influencer, commercial, networker, strategic, digital and marketing.

General Manager, Sales, Marketing and Communications

Ellerslie Auckland Racing Club

November 2015 - April 2017 (1 years)

In 2015 New Zealand’s premiere racecourse featured 25 race days and over 1000 functions and events. The role delivered on revenue and key KPI’s for the racing season and the strategic development of the Event Centre. Managed a marketing budget of $1.7m and business had overall sales target of $9.9m. Skills required: commercial, strategic, leadership, events, digital, sponsorship, marketing and communications.

General Manager, Sales, Marketing and Communications

The Eden Park Trust

October 2013 - November 2015 (2 years)

Eden Park is New Zealand’s largest and most iconic national sport and hospitality venue. Role managed a team across corporate sales, membership, marketing, communications and community relations with a 2015 sale target of $7.4 million. It also presented on strategy and performance to the Eden Park Trust Board. Skills required: influencer, commercial, strategic, leadership, sponsorship, digital, marketing and communications.

Head of Strategic Initiatives


May 2010 - September 2013 (3 years)

Group includes five Australasian casino and leisure complexes with income of $820 million. Part of the Auckland leadership team the role was responsible for marketing functions including Sponsorship, Events and Entertainment, Digital and Special Projects. It managed a team of thirty and a marketing budget of $4.5million. Specialized in driving branded content deals with media partners. Skills required: commercial, strategic, sponsorship, events, leadership, digital, marketing and communications.

Head of New Channel and Digital

Emi Music NZ

August 2009 - April 2010 (8 months)

Established a new six figure business unit in digital sales and brand partnerships in the territory. Skills required: business development, commercial, digital and networker.

Account Director, Business Development

New Zealand Post

April 2008 - July 2009 (1 years)

Part of team of 18 specialists tasked to grow direct mail volumes with NZ advertiser’s wallet share. Accounts managed included Magazine Publishers Association/NZ Post alliance to increase combined $254m wallet share. Skills required: business development, commercial, digital, networker, strategic, marketing.

Marketing Consultant and Executive Coach

Self Employed

September 2006 - February 2008 (1 years)

A privately owned consultancy that provided commercial services and executive coaching across creatively centric teams in music, film and advertising industries. Focus was on creating high performing team cultures. Skills required: business development, commercial, networker, digital, leadership, marketing, coaching.

Various roles including Commercial Markets Director and Business Development, Digital Director

EMI Music Ltd, UK

January 1999 - September 2006 (7 years)

Managed a portfolio of commercial marketing roles and worked with new technology partners and brand partnerships. Digital turnover of £19 million. Also oversaw the Commercial Markets teams; licensing audio and visual content internationally. Annual turnover of £16 million. Skills required: business development, commercial, strategy, digital, marketing, leadership, PR and communications.


Marketing Association

Certificate of Digital Marketing with Honours, Marketing and Communications

2014 - 2014

Marketing Association

Certificate of Direct Marketing with Honours, Marketing and Communications

2008 - 2008

Glasgow University, Scotland

M.A Honours , History

1988 - 1992