Governance Bio
Adrienne Bonell
Appoint Professional

Adrienne Bonell

Location
Auckland
Experience
1 Year
Remuneration
Paid or Unpaid Roles

Interested In:

Organisations

Private company
Listed company
Trust
Charity
Community Group
Government Sector Org
Non Governmental Organisation
Sport & Physical Recreation Orgs
Council Controlled Organisation
Other

Roles

Director
Advisor / Advisory Board
Trustee
Board Member
Committee Member
““A non traditional commercial marketing independent director, passionate about helping the Not For Profit, Art and Entertainment sectors sustain and grow profitability. Specialist Board skills in advocacy and influence, networks, commercial, strategic, marketing ( inc digital) and communications. ”
Experience
Memberships

Special Interest Groups

Women In Sports
Governance Roles

Board Member

New Zealand International Film Festival

October 2016 - Present (1 years)

The New Zealand International Film Festival Trust (NZIFFT) is a national organisation, a charitable trust set up in 1996 by the New Zealand Federation of Film Societies Inc. to oversee the annual Auckland and Wellington Film Festivals along with the associated festivals around New Zealand. Skills required: commercial, strategic, sponsorship, networker and advocacy.

Executive Roles

Programme Partnerships

SKYCITY Group Ltd

April 2017 - Present (1 years)

This group role delivers marketing led projects that bring revenue through tourism and entertainment initiatives. The contract was extended from 3 months to 15 months. Skills required: influencer, commercial, networker, strategic, digital and marketing.

General Manager, Sales, Marketing and Communications

Ellerslie Auckland Racing Club

November 2015 - April 2017 (1 years)

In 2015 New Zealand’s premiere racecourse featured 25 race days and over 1000 functions and events. The role delivered on revenue and key KPI’s for the racing season and the strategic development of the Event Centre. Managed a marketing budget of $1.7m and business had overall sales target of $9.9m. Skills required: commercial, strategic, leadership, events, digital, sponsorship, marketing and communications.

General Manager, Sales, Marketing and Communications

The Eden Park Trust

October 2013 - November 2015 (2 years)

Eden Park is New Zealand’s largest and most iconic national sport and hospitality venue. Role managed a team across corporate sales, membership, marketing, communications and community relations with a 2015 sale target of $7.4 million. It also presented on strategy and performance to the Eden Park Trust Board. Skills required: influencer, commercial, strategic, leadership, sponsorship, digital, marketing and communications.

Head of Strategic Initiatives

SKYCITY Group Ltd

May 2010 - September 2013 (3 years)

Group includes five Australasian casino and leisure complexes with income of $820 million. Part of the Auckland leadership team the role was responsible for marketing functions including Sponsorship, Events and Entertainment, Digital and Special Projects. It managed a team of thirty and a marketing budget of $4.5million. Specialized in driving branded content deals with media partners. Skills required: commercial, strategic, sponsorship, events, leadership, digital, marketing and communications.

Head of New Channel and Digital

Emi Music NZ

August 2009 - April 2010 (8 months)

Established a new six figure business unit in digital sales and brand partnerships in the territory. Skills required: business development, commercial, digital and networker.

Account Director, Business Development

New Zealand Post

April 2008 - July 2009 (1 years)

Part of team of 18 specialists tasked to grow direct mail volumes with NZ advertiser’s wallet share. Accounts managed included Magazine Publishers Association/NZ Post alliance to increase combined $254m wallet share. Skills required: business development, commercial, digital, networker, strategic, marketing.

Marketing Consultant and Executive Coach

Self Employed

September 2006 - February 2008 (1 years)

A privately owned consultancy that provided commercial services and executive coaching across creatively centric teams in music, film and advertising industries. Focus was on creating high performing team cultures. Skills required: business development, commercial, networker, digital, leadership, marketing, coaching.

Various roles including Commercial Markets Director and Business Development, Digital Director

EMI Music Ltd, UK

January 1999 - September 2006 (7 years)

Managed a portfolio of commercial marketing roles and worked with new technology partners and brand partnerships. Digital turnover of £19 million. Also oversaw the Commercial Markets teams; licensing audio and visual content internationally. Annual turnover of £16 million. Skills required: business development, commercial, strategy, digital, marketing, leadership, PR and communications.

Education

Marketing Association

Certificate Digital Marketing with Honours, Marketing and Communications

2014 - 2014

Marketing Association

Certificate of Digital Marketing with Honours, Marketing and Communications

2014 - 2014

Marketing Association

Certificate of Direct Marketing with Honours, Marketing and Communications

2008 - 2008