Governance Bio
Lucy Griffiths
Appoint Professional

Lucy Griffiths

9 Years
Paid or Unpaid Roles

Interested In:


Private company
Listed company
Incorporated Entity
Community Group
Government Sector Org
Non Governmental Organisation
Sport & Physical Recreation Orgs
Council Controlled Organisation
Iwi Organisation


Advisor / Advisory Board
Board Member


Special Interest Groups

Governance Roles


Wools of New Zealand

August 2017 - Present (2 years)

Wools of New Zealand is a 100% New Zealand grower owned company promoting NZ strong wool to the world. The aim of the business is to connect consumers with the people who grow superior wool, and in doing so ensure excellence in all aspects of sustainability, quality and animal welfare. The aim of the organisation is to enhance the value of NZ Wool through innovation and marketing.


CEDA - Central Economic Development Agency

December 2015 - Present (4 years)

CEDA is the regional economic development agency for the Manawatu, combining the economic development activities of Palmerston North City Council and Manawatu District Council to enhance the prosperity of the region.


Brackenridge Country Retreat & Spa

March 2015 - Present (4 years)

Wairarapa based tourism business.

Trustee - Vice President

Masterton Community Trust (previously Licensing Trust)

October 2013 - Present (6 years)

Masterton Community Trust (MCT) is the major shareholder of Trust House Limited and governs the wider Trust House group. Trust House Ltd was formed in 1998 as a management company to best coordinate and operate the MCT’s diverse business interests. Responsibilities include distributing significant community financial support in the form of grants, donations and sponsorship, and defining how the needs of the community can best be met.

Director - Member of Audit & Risk

Trust House

October 2013 - Present (6 years)

Trust House is a community owned enterprise with business interests in the lower North Island. These interests include approximately 500 social and affordable houses, pubs, accommodation, gaming machines and a hydro dam. Trust House has a Board of six Directors.

Board Member

Wairarapa Chamber of Commerce

November 2010 - November 2013 (3 years)

Wairarapa Chamber of Commerce encourages and supports business growth, to create wealth and employment in the Wairarapa region.

Foundation Trustee

FAME Alumni Trust Board

January 2006 - June 2013 (7 years)

FAME (Food & Agribusiness Market Experience) is an executive immersion course aimed at developing the next generation of sector leaders within New Zealand. As a Trustee of FAME Lucy's role was to develop the Alumni network spanning FAME 1 to FAME 5 and to work alongside Management at the Universities responsible for the direction of FAME. One of the highlights of this position was organising the annual FAME Alumni conference for several years and hosting some of NZ and the world's leading Agri-food speakers. For more information on FAME see

Executive Roles

Managing Director

Innov8 Aotearoa Ltd

October 2009 - Present (10 years)

Innov8 Aotearoa assists NZ companies to strategically sell and market their products with a focus on export development. In addition to premium NZ food and beverages, agriculture and Maori business are also sectors of particular expertise. Clients of Innov8 have ranged from large multi-generational family businesses and government agencies to small start-ups. Innov8’s clients benefit from access to a hand-picked team of sub-contractors covering design, photography, communications and IT support. Innov8 is an approved capability development provider through NZ Trade & Enterprise and Regional Economic Development Agencies. In this capacity Innov8 coaches NZ companies to improve their performance through creative marketing, sales and export strategies. In addition to consultancy and coaching, Innov8 aligns NZ producers with off-shore buyers on a commission basis and is currently exporting products to Asia, the Middle East and South Africa. Innov8 has managed several collaborative marketing and sales projects including Pure Wairarapa food and beverage collective and the Indigenous NZ Cuisine Cluster.


Pure Wairarapa Ltd

April 2011 - May 2012 (1 years)

Pure Wairarapa was developed as a collaborative sales and marketing collective to distribute and promote gourmet Wairarapa food & beverage producers to over 140 high end accounts nationally. The brand was sold to fellow foodie Gretchen Saulbrey late in 2012 and is now an on-line home for Wairarapa food, beverages, events and venues.

Global Sales Manager

Watson and Son Ltd

September 2008 - October 2009 (1 years)

NZ’s fastest growing company in the Deloitte Fast50 2008. This company is the largest bee keeping operation in NZ and exports over 98% of its premium table and medical grade Manuka Honey. Key responsibilities included global key account manager, developing new distribution channels and marketing management.

Marketing Manager

Wakatu Incorporation

August 2002 - October 2008 (6 years)

Wakatu is a NZD$250 million Maori Incorporation based in New Zealand’s Te tau Ihu (top of the South Island). The company has diverse business portfolios including aquaculture (Aotearoa Seafoods), viticulture (Tohu Wines), horticulture, forestry, tourism and property investments. The company also has a family food brand called KONO, meaning ‘food basket’. Over the 6 year period from 2002 – 2008, Lucy received various promotions within the group and held positions including being based in the London as UK/EU Marketing and Sales Manager for Tohu Wines, KONO and Aotearoa Seafoods. Lucy was integral in initiating the family brand KONO and establishing it in international markets. The KONO brand has continued to grow exponentially for Wakatu.


NZ Institute of Directors

Company Directors Course, Director Training

2015 - 2015

Nuffield New Zealand Scholar

Global Agribusiness Study, Dairy Sheep Farming & Marketing

2013 - 2015

FAME - Food and Agribusiness Market Experience

Global Business Experience, Agricultural Business and Management

2006 - 2007

University of Otago

BCOM, BPHED, Marketing, Management

1998 - 2002