Governance Bio
Catherine Rossiter-Stead
Appoint Professional

Catherine Rossiter-Stead

20 Years
Paid or Unpaid Roles

Interested In:


Private company
Listed company
Incorporated Entity
Government Sector Org
Sport & Physical Recreation Orgs


Advisor / Advisory Board
Board Member
“I am an experienced governance specialist with an appreciation of the crucial role that good governance practice plays in ensuring strong, sustainable organisations and who thoroughly enjoys helping to shape organisations for the future.”


Special Interest Groups

Governance Roles


Five Towns Trail Trust

May 2018 - Present (1 years)

Co-opted as a Trustee to assist in the development and promotion of cycle trail infrastructure in Wairarapa. Member of both the Wairarapa Combined Councils Trails Advisory Group and the Wellington Trails Regional Community & Industry Engagement Forum.


Central Districts Cricket Association

November 2016 - Present (3 years)

Appointed to bring a marketing and communications perspective to the board. Chair of the Diversity and Inclusion Committee and a member of the High Performance Committee. Also a member of New Zealand Cricket’s Women in Governance Steering Committee. Recently chaired a women’s forum for female District Association directors.


Greytown District Trust Lands Trust

October 2016 - Present (3 years)

Elected by the people of Greytown. Govern a portfolio of property assets worth $14 million, which provides an annual community dividend of over $330,000. Responsibility includes allocating these funds. Member of the Audit and Risk Committee.


Wellington Free Ambulance Inc

September 2013 - Present (6 years)

Re-appointed for a second term to support the organisation’s $4 million fundraising efforts and advise the management team on raising the profile of the service in the Wairarapa region. Member of the Finance, Audit and Risk, and Fundraising Committees. Organised WFA’s Wairarapa 90th celebration fundraising dinner.

Board Member

Wairarapa-Bush Rugby Union

May 2012 - April 2018 (5 years)

Actively involved in shaping the strategic direction of WBRU, steered the high performance review, helped to design a communications plan and act as consultant to WBRU on communications matters. Member of Audit and Risk Committee and Chair of CEO and Board Review Panels. Served as Union Deputy Chair during 2015/2016 season

Executive Roles

General Manager

Wairarapa Chamber of Commerce

December 2016 - Present (3 years)

The Chamber’s focus centres on connection, collaboration and advocacy, which involves managing relationships with the board, staff, members and stakeholders. Leading the Chamber event, marketing and communications activity. Representing the Wairarapa business community to a wider regional audience, including both local and regional government.


Promote Communications Ltd

June 2010 - Present (9 years)

Director of a marketing, communications and events management agency. Clients include: Wellington City Council, New Zealand Rugby, Sport New Zealand, Wairarapa Bike Festival Charitable Trust, Netball Central Zone and the Central Pulse netball team, Destination Wairarapa, Pukaha Mount Bruce Wildlife Centre, Zealandia, Bike the Bridge and several secondary schools. I have held a number of different roles prior to establishing Promote Communications, including experience in the education sector as a teacher and senior manager, and being responsible for marketing, sponsorship and promotions for organisations such as the British Basketball League and Capital Radio Plc.


Sport NZ

Governance 101 - Cricket, Director training

2017 - 2017

Institute of Directors

Company Directors Course, Director training

2016 - 2016

Keele University

Post Graduate Certificate In Education with Certificate in Mathematics , Mathematics, Information Technology & Education

2000 - 2001

Cass Business School (The City University)

Bsc International Banking & Finance, Law & Corporate Finance

1986 - 1989