Governance Bio
Sharon Henderson
Appoint Professional

Sharon Henderson

10 Years
Paid or Unpaid Roles

Interested In:


Private company
Listed company
Incorporated Entity
Government Sector Org
Council Controlled Organisation


Advisor / Advisory Board
Board Member
“Looking to contribute as Board Member, Director or Advisory Panel/Committee member. I bring 20 years of leadership experience from working in multi-nationals, and as a founder of a highly successful, independent NZ company. Strengths include strategic vision and planning, business growth plans, and the critical nature of marketing strategy to deliver sales.”


Governance Roles

Appointed Member

MBIE Small Business Advisory Group

January 2014 - Present (4 years)

The Small Business Development Group (SBDG) has been established by Government to provide SME Owner / Managers with a greater voice in policy development and to advise Govt Ministers about issues facing SME’s. The SBDG enables departments and the government to take more fully into account the interests of SME's in policy initiatives and to provide a deeper understanding of how government can work most effectively with SME's. The SBDG will also provide the means for dialogue with SME’s.

Board Director

Vareity - The Children's Charity

January 2013 - Present (5 years)

Variety helps New Zealand’s sick disabled and disadvantaged children reach their full potential. We raise and distribute funds to children in need of basic necessities, vital medical equipment, life changing mobility needs and essential learning opportunities. Variety fills the funding gaps. We meet a wide range of grass-roots needs through three core areas: Future Kiwi Kids, Caring for Kids and Kids on the Move. One of the biggest initiatives launched for Variety in my tenure as a board member, is Kiwi Kids Sponsorship which directly sponsors individual kiwi children in need.

Executive Roles



January 2008 - Present (10 years)

I am presently a founder and director of independent New Zealand agency, Federation. Today Federation is one of the largest independent communications agencies in New Zealand. Federation was launched to fulfill a long-standing passion – to create a 100% NZ owned communications agency and today works with some of New Zealand’s most well-known, publicly listed companies. Clients include The Warehouse Group, Flexicards, The Warehouse Group, Fonterra, The Blind Foundation, Cavalier Bremworth, Emirates, Nufarm and Zoetis.

Managing Director

DDB New Zealand

January 2006 - November 2007 (1 years)

 Lead DDB and NZ Group - 200+ staff  Delivery of Performance and Profit Plans  New business growth of 15% of revenue, year on year


Aim Proximity New Zealand

January 2003 - November 2006 (3 years)

 Leadership of no.1 marketing agency in New Zealand – 2 offices, 5 business divisions and combined 120+ staff  Direct, Digital, Data, Brand Experience & Promotions.  Responsibility for financial performance management of Auckland and Wellington

Clemenger Proximity, Australia

Group Managing Director

January 2001 - November 2003 (2 years)

 Overall leadership of the Australian agency business model and offer, and financial performance of 3 offices Reengineered business model of old Clemenger Direct to include data, digital and planning  Direct, Digital, Data, Brand Experience & Promotions  Introduction of new capabilities within the agencies, develop profile and reputation for Proximity  Role reporting to Australasian Chairman

Managing Director

Aim Proximity New Zealand

January 1996 - November 2001 (5 years)

Roles and responsibilities included overall leadership of Auckland & Wellington office of Aim Proximity