General Manager Attraction
WREDA (Grow Wellington)
July 2013 - July 2015 (2 years)
Leading the Business Attraction team, responsible for attracting new businesses, talent, investment/investors and students to Wellington through programs of work and effective in-market campaigns.
Responsibilities include developing the overarching strategy for each area of focus and ensuring effective implementation so as to drive the economic growth of the greater Wellington region.
This is done through needs based segmentation of global targets, focusing on sectors and geographies where Wellington has a relevant and compelling competitive advantage, as well as designing and implementing effective in-market campaigns to target markets and sectors. Focus sectors are ICT, Screen and Digital, Business Process Outsourcing, Financial Services and Professional Services in Australia, West Coast USA and the UK. Student attraction focus throughout Asia.